70s Nightclub Fashion Returns for a Revival: Shaggy Jackets Have Become the Party Season's Key Piece
Although the iconic New York venue Studio 54 shut its doors almost four decades ago, its unique style impact remains powerful.
This season, the focus isn't on see-through bodysuits but on the furry, fuzzy coats and stoles favored by celebrities and party enthusiasts as well.
With the holiday social calendar approaching, the signature Studio 54 coat is enjoying a major comeback.
Retail Data Shows the Trend
Among the most popular items from a recent collaboration between a major retailer and a London label is a short, off-white, shaggy jacket with giant lapels.
At another department store, online queries for brown faux fur coats have jumped 190% year on year.
The demand for secondhand fuzzy items is also soaring, with searches for faux fur increasing by 257% in the last six months on a popular resale website.
"It's a one and done coat," notes a senior style expert, adding that it serves as the main piece of an outfit.
The editor prefers to wear her personal oversized furry version with low-rise jeans or leggings and micro shorts.
Screen Style Echoes the Look
The aesthetic is showcased in a new Netflix romcom series, where a sister wears a toffee-colored fuzzy jacket to a casual dinner.
When questioned about her bold look, the character replies, "You told us to look fancy. It's fashion!"
Emergence of the "Boom Boom" Vibe
This look fits into what a U.S. trend forecaster is terming "glam excess."
Inspired by the glamour and excess of late-80s New York, this aesthetic evokes wads of cash, champagne, cigarettes, short skirts, carefree attitudes and, of course, fur.
Like that era, the trend is set against a uncertain economy.
This style is all about dressing for the life you dream of rather than the one you have to endure.
Contemporary Materials and Playful Opulence
While animal fur was everywhere during Studio 54's heyday, today's iterations are mostly made from lambskin—a byproduct of the meat industry—or man-made materials like acrylic.
The trend represents a knowing luxury—as if a famous Muppet has taken over with overblown silhouettes and unexpected hues.
Celebrity Endorsement and Exclusive Drops
A London designer was an early instigator of this movement. Her shaggy coats with curly proportions have been worn by top pop stars.
Due to strong demand, these coats are now only sold in limited collections. An upcoming launch includes a pink and charcoal style akin to a large pom-pom, as well as animal and tiger-print versions with exaggerated fuzzy trim.
"If you can only purchase one thing, you wouldn't choose it to be a basic jumper or a pair of ordinary pants, you want a standout piece," explains a publication editor-in-chief.
The feeling is shared by a fashion director at a leading retailer, who describes it "an unexpected, fun element" that avoids the need for a complete ensemble.
The Ultimate Spirit Booster
Ultimately, the shaggy coat can serve as a fantastic mood lifter.
"It won't cost a lot," notes the editor, "and it's going to make you feel glamorous when everything else is rather dreary."